Ever wondered how some businesses on WhatsApp have that sought-after green tick next to their name? That WhatsApp green tick isn’t just decorative—it’s a stamp of authenticity. Getting verified on WhatsApp can significantly increase your brand’s credibility and customer trust.

It’s not easy getting one, but we’ll cover all the important information on how to get verified on WhatsApp & everything you should know to navigate the verification process effectively. Whether you’re just starting or looking to cement your brand’s presence, understanding how to achieve this recognition will be a valuable part of your strategy.

What is the WhatsApp Green Tick? #

The WhatsApp green tick is a verification badge that appears next to a business’s name in WhatsApp. This badge is a symbol of authenticity and credibility, indicating that WhatsApp has confirmed the identity of the business owning the account. It helps customers distinguish between genuine business profiles and potential imposters, ensuring that they are interacting with a verified and trustworthy entity.

When a business account is verified by WhatsApp, it reassures customers that the messages they receive are indeed from a legitimate source. This is especially important where scams and fraudulent activities are all too common. The green tick increases customer trust and improves engagement, as users feel more secure in initiating conversations and transactions with verified businesses.

Benefits of WhatsApp Business Verification #

Getting a green tick on WhatsApp is free, but difficult, and the majority of WhatsApp Business Accounts are never able to acquire it. This shouldn’t discourage you, as the success of your business depends much more on building customer relationships, marketing strategy, and the ability to close the deals than it does on having a green badge next to your display name.

However, if you can get your WhatsApp Business Account verified, it will help you:

1. Minimize the risk of being reported by your customers
2. Increase the read rate of your messages, resulting in higher ROI on your messaging costs

Requirements for Green Tick on WhatsApp Business #

Securing the green tick for your WhatsApp Business account revolves around meeting a set of stringent requirements set by WhatsApp. This is to verify the authenticity and operational legitimacy of businesses on its platform. Here’s what you need to prove your eligibility to get a WhatsApp green tick verification:

1. Proven Authenticity #

Your business must provide verifiable information that confirms its legitimacy. This includes business registration documents, tax filings, or proof of a physical business presence, such as a utility bill or bank statement with the business’s name and address.

2. Consistent Brand Identity #

Ensure that your brand identity on WhatsApp matches your presence on other digital platforms. This includes consistent use of your business name, logo, and contact information across your website, social media profiles, and any official communications.

3. High Messaging Quality #

WhatsApp also assesses the quality of the messages sent from your account. This includes checking if your messages are professional, relevant, and free of spammy content. Maintaining a low block rate by users is crucial; a high rate of users blocking your messages can disqualify you from verification.

Make sure you maintain high messaging quality to avoid getting your number blocked.

4. Active Account Use #

Your business account must be actively used to communicate with customers. WhatsApp looks for regular activity as a sign of a genuine and ongoing business operation.

5. Compliance with WhatsApp Policies #

Adherence to WhatsApp’s business policies is non-negotiable. This includes respecting user privacy, securing user data appropriately, and avoiding prohibited practices such as sending unsolicited messages.

How to Apply For WhatsApp Green Tick Verification #

Before you start the WhatsApp business verification process, make sure your Facebook Business Manager is verified by Meta. If that’s not the case, now it’s time to get it done. This is a step-by-step guide on how to get a green tick on WhatsApp:

1. Go to Security Centre in Business Manager
2. Click Start verification.
3. Enter your business details and click Next.
4. Select the correct business from the list or select “None of these match” if you can’t see your business on the list.
5. Confirm your business details.
6. Choose to receive a verification code on your business phone number via a text message or phone, or email.
7. Enter your verification code (not applicable if you use domain verification).
8. Click Submit.

Eligibility Criteria #

This is a short list of eligibility criteria to get a green tick on WhatsApp:

• Must be using an approved WhatsApp API Business Account
• Must Enable 2-Step Verification
• Must be using a Verified Facebook Business Manager Account
• Must be a registered Business (Individuals are not allowed)
• Must be a notable business
• Recommended: Tier 2 or above messaging level

Businesses That Can’t Be Verified on WhatsApp #

WhatsApp doesn’t allow certain types of businesses to be verified and to receive the green tick. Here are some categories of businesses that typically are not eligible for WhatsApp green tick verification:

• Adult services and content
• Tobacco and alcohol companies
• Gambling and betting services
• Pharmaceuticals and drugs
• Weapons and explosives
• Misleading or deceptive businesses
• Political organizations

Tips to Get Your Green Tick Verification Approved #

Here are some helpful tips on how to get a green tick in WhatsApp:

1. Have 3 to 5 PR articles about your company in publications with sizable audiences
2. Be at least on Tier 2 messaging level
3. Have a detailed Wikipedia article on your business
4. 10k or more likes/followers on Facebook and Instagram can get you closer to verification
5. Make sure your business is not in violation of WhatsApp’s policies, especially WhatsApp’s Commerce Policy

What To Do if Your Green Tick Application is Rejected #

If your application for a WhatsApp green tick is rejected, don’t be discouraged. Here’s what you can do to improve your chances of success when you reapply:

1. Review WhatsApp’s Feedback #

Carefully examine any feedback provided by WhatsApp regarding the rejection. This will show you specific areas where your application did not meet the required standards.

2. Make Sure You Comply With WhatsApp Policies #

Double-check that your business complies with all of WhatsApp’s policies. Make necessary adjustments to align with their guidelines, especially in areas such as data privacy, user interaction, and content standards.

3. Check Business Profile Information #

Verify that all information on your business profile is accurate and complete. Update your profile to ensure it reflects your current business operations, including a correct business name, address, and contact information.

4. Improve Message Quality #

Focus on improving the quality of your communication. Avoid spammy content, make sure your messages are clear and professional, and maintain high engagement without infringing on user privacy.

5. Increase User Engagement Rates #

Active engagement with customers through WhatsApp can demonstrate the legitimacy and ongoing operation of your business. Regular, positive interactions can strengthen your case for verification.

6. Wait Before Re-applying For Badge #

WhatsApp typically requires a waiting period before you can submit a new application for verification. Use this time to make improvements and ensure compliance with all guidelines.

7. Consult WhatsApp Support #

If you’re unsure about the reasons for rejection or need further guidance on improving your application, reaching out to WhatsApp support can be beneficial. They can provide specific insights tailored to your business’s situation.

Conclusion #

That’s it! A step-by-step guide on how to verify your WhatsApp business account! Getting the WhatsApp green tick for your business is not just about adding a symbol next to your name—it’s about establishing your business as a trustworthy and secure brand in the eyes of customers. This recognition can significantly improve how customers perceive your brand, boosting both engagement and transactions. Remember, the process requires patience and meticulous adherence to WhatsApp’s guidelines. Focus on improving your business’s profile and operations in line with these standards, and you’ll be well on your way to gaining this valuable accreditation.

Frequently Asked Questions #

About the author

Miodrag Magyar

Miodrag brings over 15 years of hands-on experience in content writing and marketing, with a talent for making even the trickiest topics clear and interesting. His passion lies in guiding businesses to effectively utilize WhatsApp to build stronger customer relationships and drive results. With an eye for detail and a heart for storytelling, he’s here to show how effective WhatsApp communication can boost sales and enhance customer engagement.

@Miodrag Magyar on LinkedIn