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27 WhatsApp-Approved Message Templates to Get You Started on WhatsApp

Niloofar Kavousi
October 19, 2022

If you are selling to and supporting your customers over WhatsApp, it is important to have a list of ready-to-go WhatsApp message templates. Templates are the messages you use to start a conversation with your customers. They must be approved by WhatsApp before they can be sent to customers. For recurring situations, such as when you want to send a payment confirmation to customers, it saves you a lot of time to have a list of templates that are already made and you can use quickly.

In this article, we’ve put together a list of useful and WhatsApp-approved templates for starting a conversation with your customers. At the end of the article, we have included welcome messages for when customers initiate a conversation with you and away messages for when customers message you out of your working hours. Since they are replies to customer messages, they do not require approval from WhatsApp.

Feel free to use these templates as they are, or make changes to them as you see fit for your business needs. A CSV file including all of these templates is attached at the end of this article.

If you are new to WhatsApp message templates, please read our article The Complete Guide to WhatsApp Message Templates for Your Business.

Confirmation Message Templates

When customers make a purchase, book an appointment, or make a reservation, make sure you acknowledge it with a confirmation message. This creates trust between you and them and allows them to know what they’ve bought easily.

Order Confirmation

Hello {{1}}, Your purchase of {{2}} is confirmed. The expected delivery date is {{3}}. Have a lovely day! 🙂
Hi {{1}}, Your order of {{2}} has been placed. You are expected to receive it on {{3}}. Thanks for shopping with us 🙏

Appointment Confirmation

Dear {{1}}, Your appointment with {{2}} on {{3}} at {{4}} is confirmed. Please, arrive 10 minutes earlier and bring an identification card with you. We look forward to seeing you.
Dear {{1}}, You have booked an appointment with {{2}} on {{3}} at {{4}}. We look forward to seeing you.

Shipping Confirmation and Tracking 

Hello {{1}}, Your order has been dispatched. Your code to track your order on our website is {{2}}. Thank you for shopping with us. Have a great day.
Hello there, Your order is on its way. Please, use the tracking code {{1}} to track your order on our website. Thank you and have a nice day.

Payment Confirmation 

Hello {{1}}, We have received your payment of {{2}}. Your order is on its way. Thank you for your order. 🙏
Hi {{1}}, Your payment of {{2}} has been received. You will receive your order by {{3}}. Thank you for shopping with us. Have a great day!

Promotional and Marketing Templates

Hi {{1}}, We have some exciting news! We launched our new {{2}}. If you’d like to have early access to it, please type YES and we will guide you with the next steps. Thank you!
Hello {{1}}, We are so excited to tell you that our new {{2}} is out! Use the discount code {{3}} to get a 20% discount on all items above $200. Have a lovely day! 
Hi there {{1}}, Our end-of-year sale has already started! 🥳 Get up to {{2}} discount on our products before they run out! Follow this link to have a quick look at the discounted items. Happy shopping!
Hello {{1}}, We noticed that you have an abandoned cart at our store. Get a 30% discount off your selected items in the next 24 hours. To claim the discount, click here and finish your shopping. Have a lovely day!

If you would like to broadcast your promotional messages to your customers, you can use a customer communication platform like Rasayel. In our article, “How to Send Bulk Messages on WhatsApp?”, we provide more information on this. When broadcasting a template with placeholders for variables like customer names, Rasayel dynamically changes the variable for each contact.

Reminders, Alerts, and Follow Up Templates

Appointment Reminder

Dear {{1}}, This is a gentle reminder that you have an appointment with {{2}} on {{3}} at {{4}}. You are advised to arrive 15 minutes before your appointment. Thank you.
Hello {{1}}, This is to remind you that you are seeing {{2}} on {{3}} at {{4}}. Our address is below. Have a lovely day!

Alerts

Let’s say your software or service is going to be down for a certain period, and you’d like to inform your users in advance about it.

Hello {{1}}, We would like to inform you that our system is going to be down from {{2}} until {{3}} as we will be doing our annual maintenance. During this time, you will be unable to {{4}}. Before the maintenance period, please make sure to {{5}}. Thanks for understanding. We apologize for any inconvenience caused.
Hi {{1}}, Christmas is around the corner, and our office hours will change during that period. We will be unavailable from {{2}} until {{3}}. We wish you a merry Christmas and a happy new year in advance. 💫🎄

If a customer who’s using your service changes their password, you should send them a confirmation message regarding this change:

Hello {{1}}, Your password was changed on {{2}} at {{3}}. If you did not make this change, please inform us immediately. If you made this change, please ignore this message.

Issue Resolution

After an issue is resolved, for example, your system is available for use after a downtime, you should inform your users about this. Here are a few examples:

Hello {{1}}, This is to inform you that our system is back up and running. We’d like to apologize once again for any inconvenience caused by our system outage. Please, let us know if you have any issues or questions. Have a great day.
Hi {{1}}, The issue you raised to us with reference number {{2}} is resolved now. We apologize for any inconvenience you faced. Thank you for understanding.

Follow-up Message

If a potential customer views your products and website, you may want to be proactive and offer assistance to them before they start a conversation with you:

Hello {{1}}, it looks like you are interested in our products. If you’d like to get more information about our products and have any questions, please reply with “Yes”. 
Hi {{1}}, we just noticed that you were checking us out 😊 If you have any questions or would like to get more information about our products, please reply with “YES”. 
Hello {{1}}, Thank you for speaking with me about {{2}} on {{3}}. I’d like to continue our conversation. Please, let me know if you are interested.
- I’m interested.
- No, thanks.
- Remind me later.

The following messages are not message templates; you do not need to get them approved by WhatsApp in advance. However, since they can be commonly used as a reply to customer inquiries we have included them in this article. You can set these up as auto-replies in WhatsApp Business app. If you are using a WhatsApp communication platform like Rasayel, you can also set these as auto-replies.

Welcome Messages (Auto-reply)

When customers send you a message, it is a great idea to automate sending them a welcome reply to acknowledge their message and let them know when you can get back to them. This way, the customers know that your business has received their inquiry and is going to take care of it. Here are a few examples:

Hi! Thank you for your interest in (name of your business). How may we help you?
Hello there, Thank you so much for messaging us! We will make sure we get back to you soon :) Meanwhile, please let us know what we can do for you. Thank you!
Hello 👋 Welcome to (name of your business). We will respond to you within the next 24 hours. Thank you for your patience.

Away Messages (Auto-reply)

For when customers message you out of your working hours or during holidays, you should have an “away message” that explains your working hours or when you’ll get back to them. This lets your customers know when to expect a reply from you and helps you build trust with them. Examples:

Thanks for contacting us! Our working hours are 9:00 AM until 5:00 PM, Monday to Friday. We will reply to your inquiry as soon as we are back. Have a lovely day.
Hello {{1}}, Thank you for your inquiry. We are currently out of the office for {{2}} holiday and will be back on {{3}}. We will respond to you as soon as we get back. Thank you for your patience.

Final words

It is essential for businesses using WhatsApp to communicate with their customers to have a list of message templates ready. The templates need to be designed for every customer touch point to build relationships and trust with customers and to assist them with making a purchase.

If you are new to using templates, you may use the templates in this article or make changes to them according to your needs.

Download

Download the CSV file containing all the templates in this article here.

Further Readings

The Complete Guide to WhatsApp Message Templates for Your Business

23 Best WhatsApp-Approved Message Templates for Your eCommerce Business

How to Make Sure WhatsApp Approves Your Message Template

WhatsApp Broadcast Messages for Business

How to Send Bulk Messages on WhatsApp?

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